Targeting your Market — Tips for Greater Success in 2017

Targeting your Market — Tips for Greater Success in 2017

  Ahhh, The second week of 2017. And it’s going to be a great year. It’s got to be better than 2016, right? well it certainly can be if we adopt more effective market strategies. Let’s face it, many business leaders went into 2016 with some pretty haphazard marketing plans. NOT YOU, of course! You are being intentional, taking your success into your own hands. That’s why you’re reading this blog right? Last week you read my number one tip…

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A Marketing Plan- Tips for Greater Success in 2017

A Marketing Plan- Tips for Greater Success in 2017

Bye-bye, 2016! Let me introduce you to a more successful marketing year with the right marketing plan. Say hello to 2017! I conduct workshops for small businesses and entrepreneurial organizations regularly. Hands down the most popular workshop that I conduct is “Mandy’s top 4 marketing tips for a more successful year.” Over the next four weeks, my blog post (now included on Mondays in our weekly newsletter “marketing tips with teeth”) will focus on my top 4 marketing recommendations for…

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Business Success: 3 Tips for 2017

Business Success: 3 Tips for 2017

As a marketing and business development strategist, I have the opportunity to work with business leaders in a variety of industries every day. I encounter so many business leaders that are looking for strategies to make their lives and their jobs easier. I’d like to share with you some of my tips for business success. The new year is the perfect time to refocus yourself on the success of your business. This is when we plan (again) to work smarter…

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Year-End Marketing Evaluation

Year-End Marketing Evaluation

Are you ready for your year-end marketing evaluation? Well, here we are at the end of 2016. How did you do? Was your marketing effective? Did you get a good return on your marketing investment? If you aren’t sure, you are in the majority. Most businesses find it difficult to evaluate the effectiveness of their marketing efforts. But even on a small budget, it is important to evaluate the effectiveness of every outlet or tactic. Otherwise, you wouldn’t know how…

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Big Decisions and How We Make Them

Big Decisions and How We Make Them

As a business leader, you face big decisions every day. It’s not uncommon to struggle with forward motion. Fear of making the wrong decision, fear of lost opportunity, fear of failure, or even fear of success can keep us from taking advantage of opportunities as they arise. I’d like to share my decision-making criteria with you. Now seems like the right time. It’s the end of a busy business year, and there are new product decisions in our future at…

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Marketing Timing- Is Your Market Listening?

Marketing Timing- Is Your Market Listening?

Marketing timing- When is your market listening? To everything there is a season. A time to plant a time to reap, a time to run ads and a time to pull ads. Whether you believe Ecclesiastes or The Byrds (or both), I agree wholeheartedly. We have helped dozens of clients begin to market more intentionally. One of the first discussions we have is about the cycles and seasons of their target market. Why is this one of the top things…

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Customer Reviews: Getting the Good Ones

Customer Reviews: Getting the Good Ones

In our previous blog, Brand Strategies for Thriving Online, we discussed the ways in which reviews can make or break your business. Today, we’re continuing our discussion of customer reviews by compiling practical ways to increase online customer reviews and testimonials for your business. Here are a couple things to think about before you begin to encourage customer reviews: Are you ready for your close-up? Think of it like this: items on the internet are written in indelible ink. If…

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Customer Reviews- Brand Strategies for Thriving Online

Customer Reviews- Brand Strategies for Thriving Online

Welcome to the age of customer reviews. Is it me, or have we come to resemble sheep? I ask that question because I want to know if you agree with me. Gosh I hope you agree with me on this. I wouldn’t want to have this opinion all by myself over here. Baaa Baaa Bbaaa We like what our friends like. We do what our friends do, and we buy what our friends buy. And I’m a bit embarrassed by…

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Election Results 2016: a Huge Marketing Wake-up Call

Election Results 2016: a Huge Marketing Wake-up Call

What happens when a business or organization doesn’t take the time to fully understand the needs and preferences of their market? Just ask Robby Mook, Clinton Campaign Manager. But don’t ask today. That would just be cruel. Obviously, the Clinton campaign did not have a clear understanding of market needs and preferences. Honestly the Trump campaign did not have accurate expectations of their market behavior either. How can I say that? The evidence was on the faces of those gathered…

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5 Strategies that Keep You on Top in Changing Markets

5 Strategies that Keep You on Top in Changing Markets

We often get calls for help from companies who are experiencing a decrease in business. Sometimes they are not sure why it’s happening. They just know that leads, sales or repeat customers are down. It happens–markets shift, competitors crop up, the needs of your target market change over time. So how can you stay in tune with the changing needs and preferences of your target market? It’s easier than you think. Here are 5 strategies to keep you on course….

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